| | Web Marketing | "Marketing" is the management process for identifying, anticipating and satisfying customer requirements profitably
"Chartered Institute of Marketing"
Now that the web is a key provider of business opportunity web marketing is the management process for identifying, anticipating and satisfying customer requirements profitably.
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ictinsite recognised that more often than not a simplistic approach was being taken by most in determining how the web provided opportunities for their business.
- The first phase was "everyone had to have a web site - mainly of the brochure type"
- A significant proportion had the tools to understand how effective the site was in driving traffic, but most did not
- Now the level of advertising on the web demonstrates the effectiveness of the medium
So what is web marketing:
1) To identify customer requirements
2) To anticipate customer requirements
3) To satisfy customer requirements profitably - by offering propositions that are preferred by the competition |
Contact an ictinsite marketer to show how your web marketing can be more effective
Call: 08450533111
Or fill in a form or ask a question
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