Search Engine Optimisation from ictinsite

 

Search Engine Optimisation (SEO) is generally considered the one of the more technical aspects of internet marketing, due to the knowledge at the very least HTML that is required. SEO can be defined as the activity of optimising the pages of a web site in an effort to make them more search engine friendly, and ultimately boosting search engine rankings.

Something that we should point out is that even if you fully optimise every page on your website, you still may not reach the top of search engines for a particular keyword due to the level of competition involved. Other factors such as the age of your competitor’s domain and the domains Page Rank all come into account, as well as the level of content and its relevance.

One common misconception is that SEO is advertising, when in fact it is only related to organic search engine rankings. Of course you could pay money to appear at the top of search engines with Pay per Click advertising.

SEO can be a quick fix that will last for a couple of days, but it is far better to work out a permanent SEO campaign. The search engines constantly evolve so it’s wise to ensure your website keeps up to date with the latest changes. This can be a difficult and time consuming task so you should seek the help of a qualified search engine optimisation company like ictinsite to help. When you reach the top of search engines for your chosen keyword, then you want to stay there. Call ictinsite on 0845 053 3111, fill out our contact form or email us at sales@ictinsite.com

1. How do Search Engines Work?

The first thing you must realise is that search engines are not people. They are text-driven, so unlike us don’t look at the nice pictures and fancy web design, instead looking for big blocks of text than explain to them what the website is actually about. They do this through various methods known as crawling, indexing, processing, calculating, relevancy and retrieving.

Crawling

The first thing a search engine does is to crawl websites for information. This task is performed relentlessly by a piece of software commonly known as a spider or bot. Spiders follow links from one page to another indexing everything they find along the way. If you imagine the amount of pages currently on the internet (a staggering 21 billion at last count) it is easy to know why the spider doesn’t necessarily visit every day just to see if a new page is on your site. There will be occasions where spiders or crawlers don’t visit your site for a week or two, but sadly there is not much that can be done to prevent this, but it does give you plenty of time to optimise your site.

Spiders will look around your website happily until they find something that they struggle to index such as flash movies, JavaScript, Frames and Password protected directories. When this happens the spider ignores the file and moves on to something else.

Indexing

After a web page has been crawled, the search engine then indexes the content. The page’s details get stored on a giant database, from where it can be requested when needed. It’s easy to imagine the search database as a gigantic library, where all these pieces of information from a site come together to form a book. The whole idea is to make sure your story is completed by the search engines. When a page is indexed, the search engine generally adds a description of the page, that has details of the page and relevant keywords, which is where SEO comes in to play. If you can ‘tag’ your website with the relevant information for the spiders to pick up, then when they take it to be indexed the information you want to say is there, making it easier for people to find your website.

We can fully optimise your current website so that it scales the rankings in the search engines. Call ictinsite on 0845 053 3111, fill out our contact form or email us at sales@ictinsite.com for further details.

Processing, Relevancy & Retrieving

When a search request comes (i.e. a user types in “cats” to Google), the search engine pulls us all the websites that it has deemed the most relevant on that subject. Since it’s highly likely that there are millions of pages on this particular subject then the search engine begins to calculate the relevancy of each of the page, then puts them in order. 1: Most Relevant, 2: second most relevant, 3: third most relevant, and so on.

There are various algorithms to calculate relevancy, with each algorithm calculating relative weights for common factors like keyword density, links or meta-tags. This is the reason for different search engines pulling up different results. For example, a search on Yahoo will pull up what it feels is the most relevant to its spiders’ discoveries, and Google and MSN Search will do the same.

All major search engines adapt there algorithm periodically, and if you want to keep on top then you need to adapt too. ictinsite are SEO experts, and our years of experience put us in the right position to ensure your website reaches the top of search engines, and makes you money. Call ictinsite on 0845 053 3111, fill out our contact form or email us at sales@ictinsite.com

The last thing the search engine does is retrieve the results, which means displaying the results in a list of relevancy format in your chosen browser.

 

SEO from ictinsite

 

With the internet buzzing with countless websites and billions of web pages SEO has never been more important. There are many internet-based website promotion tools and services, but they all revolve around one thing: Search Engine Optimisation.

So you’ve spent a few weeks designing the “best website ever”, but it doesn’t get any traffic, what do you do next? With so many pages out there its easy to have your site lost in the shuffle, so its important that you seek the advice of search engine optimisation experts to ensure you make the most out of your website.

We know how it must feel to not have any visitors, we all had to start somewhere, and its through our own experience that we have built up so much knowledge, and now for a very reasonable price we can help improve your website massively.

As you would have read earlier, search engine optimisation is the process of making your site appear at the top of search engine results for domain-specific keywords and phrases. The higher your website ranks the better your chance of having visitors. This is referred to as Organic Traffic.

Why should I invest in Search Engine Optimisation?

Each and everyday millions of people use search engines to find what they are looking for. If your business does not appear on the top of the first page of results then your chances of making money fall dramatically. Studies have found that 75 percent of users do not look past page 1 on Google (Source: The Telegraph). Reaching the top of search engines is not easy, and requires time and care to ensure the search engines strict rules are adhered to.

Its best to have the help of a search engine optimisation company like ictinsite but here are four tips that should at least steer you on the right path to search engine domination.

1. Create Unique content

The one thing search engines love to see is unique content. A search engines purpose is round up the most relevant and interesting content on the internet, presenting the most useful first in the search results.

For example, if you run a website about dogs, then you should try to write an article about a different type of dog every day. The more pages you have indexed by the search engines the better, and if your page is the most relevant, you may find that pages will be on the top of search results that you would have never even considered, bringing you potential paying customers.

2. Make your pages Search Engine Ready

Check if your pages are search engine friendly. There are things that you can do with your page to ensure they are appealing to the search engine spiders, for example if you have a website built on Frames then the search engine’s spiders will not be able to index any of the pages properly. Spiders can also have issues if your website is built with lots of JavaScript and Flash videos, so its best to stick to lots of text-driven content.

You should only add relevant keywords, i.e. don’t stuff the website content, title tag and meta tags with too many keywords, and ensure that the keywords appear in the title and meta tags. You should avoid adding invisible text, as you will be likely blacklisted from the search engines. Its best to get the help of an expert search engine optimisation company so that you don’t make any mistakes that could cause you a costly a problem. Call ictinsite on 0845 053 3111, fill out our contact form or email us at sales@ictinsite.com

3. Submit your site to Search Engines

This is something that you can do without having any experience at all because you do not need to do anything with the code of your website to achieve it.

What this does is gives the search engines an indication that your site exists, and puts it in a queue to be scanned by bots. There are specialised directories that you can submit too, however your website must reach standards set by the directories owner. These directories offer targeted traffic and can be an excellent money maker, but they are notoriously difficult to get accepted by. ictinsite knows what these directories want, and we offer a directory submission service that can do the hard part for you.

4. Track your sites performance

This involves keeping an eye on your search engine rankings, the amount of traffic, and what part of your website they are visiting. This involves installing analytics programs among other things that help to give detailed statistical data on the performance of your website. ictinsite offer a monthly rankings tracking service that will help you to focus on what’s important – making money from your website.

The main reason for investing in search engine optimisation from ictinsite is because times are tough. The economic environment these days is making it harder and harder to make money. With search engine optimisation you will at least have the internet side of your business taken care of. Our services include:

• keyword analysis- From only £199

• Competitor analysis - From only £199

• Directory Submissions

• Ongoing SEO

• Content update service - daily, weekly or monthly packages available

• Monthly rankings tracking

• Link Building service

To find out more information on any of the topics discussed above please call one of our friendly advisors on 0845 053 3111, fill out our contact form or email us at sales@ictinsite.com.