Customers want to use the internet successfully to increase their business, develop their business or organisation awareness provide information - there are a HOST OF REASONS. The essential element is to enable them to communicate effectively with their audience.

Our Approach

ictinsite take a holistic approach so we develop solutions for customers based on their web objectives - often this will require a detailed discussion of the business or organisation approach, identifying existing and new ways the internet can help this strategy and developing relevant internet strategies.

Return on Investment

The key determinant of success is - what return on investment will this achieve. This demands a business appreciation from ictinsite to evaluate the financial returns, the need for timeliness, and the need for quality deliverable solutions. Our consultants are trained to discuss confidentially a route to give an excellent return on investment and if they feel that this is not possible -they will be honest and tell you why.

The Solutions

Translating business objectives into web marketing objectives; and validating the approach. Knowing who your web customers are - what they want and how they will behave is essential and this will involve some research into key search terms; reviewing competitor approaches; their offerings; how they address the web and market intelligence on successful strategies.

The Key Principles

Understanding Your customer - The research may reveal a number of different types of customer and the approach to each may need to differ.

Competitive Online Offerings - Evaluating the competition; and working to identify offerings that will stand out from the crowd when customers find your web site either through pay per click advertising or natural rankings

Producing Web Sites that Work - More and more businesses and consumers are searching the web to source their requirements. They need web sites that are eye-catching, relevant and entice them to transact or leave their details

Getting Visitors to Your Site - We have a range of services to get visitors to your site –page 1 of Google, Yahoo etc; pay per click advertising, viral marketing, affiliate marketing and social networking

Turn Visitors into Customers - Visitors can clearly see and understand the offer; have confidence in your organisation

Web Marketing Tailored for Your Business - The right strategy for you, the right offerings, the right approach to make sure customers keep returning

ictinsite takes your business seriously and want to see you achieve an excellent return on investment - by ensuring you are found (search engine optimisation, pay per click and other techniques)

To see how we could help with your specific business requirements either leave a message and brief needs on our contact page or ring us and ask to talk to a consultant.

Some general information that demonstrates the importance of getting the web approach right:

- Over 80% use Search Engines to find business or product sources
- 99% of visitors only linger over page 1
- 82% of users search via Google
- Over 40% of page 1 visitors click on the no 1 natural ranking link
- 72% of visitors go to natural rankings before pay per click adverts

The web is a very powerful tool and it is very important to change content regularly to meet changing customer needs, competitive pressures and new business opportunities.

For specific solutions on Pay Per Click, Web Design and Development, Email Marketing, Search Engine Marketing, Content Creation, and Affiliate Marketing please Contact Us