“Marketing” is the management process for identifying, anticipating and satisfying customer requirements profitably

- Chartered Institute of Marketing

Marketing on the web has a number of additional benefits:

-You can track how well you do
-Results are immediate

CUSTOMERS
TO maximise your marketing benefits:
 -you need to find out who your web customers are
 -there may be several different groups and you may want to gain sales form both
 -this may involve several brands or cleverly through 1 web site

COMPETITION
Your customers do not have to work hard to see what your competition offer and the same applies to you.
-Developing a unique selling proposition
-Your proposition needs to attract attention
-More accessibility than your competition
-Easier site to navigate

TESTING THE PROPOSITION
Being Seen on Page 1 from PPC Advertising -this is immediate
-examining diffferent approaches
-appealing to different customers
-some customers prefer cheap offers whereas others will only go for high quality
-some prefer quality
-some prefer value for money
-the range of benefits

NATURAL RANKINGS
Whilst more people use natural rankings it does take time to get to page 1.  However, long term it will
provde a far better Return on Investment!

HOLISTIC APPROACH
This entire process should enable your business to be further developed you can meet or discuss marketing plans and strategy
with our marketeers.

TO discuss your web marketing proposition - call  0845 0533111 and ask to speak to the Marketing Department or send us an
enquiry via the contact form at the top right hand side of this page.