Copywriting | Copywriting by ictinsite
Copywriting services from ictinsite
Sometimes finding the right words can be difficult and time consuming. At ictinsite, we pride ourselves on the use of the English language, and believe our copywriting service to be among the best in the UK.
Our copywriting team are all based in the UK, and have a wealth of writing and copywriting experience between them. Our copywriters are currently working on a number of short and longer term projects, including maintaining a number of websites with unique daily content, and developing original and sales driven content for a number of our clients.
Working hand in hand with our SEO and Marketing teams our copywriters are fully trained in writing for search engine optimisation purposes with reference to keyword density and key phrase marketing. Our team can produce a number of styles of documents including, standard unique copywriting articles, sales driven articles suitable for e-shots and viral campaigns, SEO ready articles as well as press releases and other promotional material.
Our Promise?
Unlike many content writing services based in the UK, we do not outsource to foreign speaking countries. We want to encourage repeat business so take great care to ensure that everything we produce is of high quality. We never take a short cut to creating your article, but often work to a strict deadline – if you have an announcement to make, let us take care of it.
We ensure that all of our articles are taken through an editing process to ensure that your content is 100% unique, that spelling and grammar are correct and that the quality of the piece is up to our standards. All of our articles can be run through CopyScape – the online plagiarism website – to ensure what you pay for is 100%unique.
Ownership
When we complete your article, and you are happy, we will send the document to you as a Microsoft Word document, however if you need something different please do ask.
When you receive your article, you can rest assured that we will not use the article for commercial reasons in the future, as all ownership passes to you. You are paying for a unique article, and a unique article is what you shall receive.
What do we Offer?
Below you will find a detailed breakdown of the services we offer, please call ictinsite on 0845 053 3111 for further details.
Article Copy Writing Service
Our article copywriting service is a great way to build up content on your website without having type everything yourself. Do you have a new site that you need built up quickly? Then we can help you. Our Articles are written by an in-house team of writers – we do not outsource as we want to ensure the quality of our output remains high.
We have a number of rates available to customers which can be viewed below:
Copywriting
• Single Article: £10
• 5 Articles per week: £60 per week
• 10 Articles per week: £115 per week
• 20 Articles per week: £225 per week
• 30 Articles per week: £335 per week
• 50+ Articles per week: £550 per week
Each article will be between 400 -550 words and will be proof read before being sent out to you in a .doc format. All of our articles are 100 percent unique and can be verified with Copyscape. We will not reproduce your article without your consent as all ownership passes to you as soon as you receive it.
For Further details about our copywriting service contact ictinsite on 0845 053 3111, fill in our contact form or email us at info@ictinsite.com
SEO Copywriting
As an SEO company we understand what it takes to move a website up the search engine rankings and are experts at writing well balanced, keyword-dense articles. We can produce articles at whatever length you desire at a low cost of £0.04 per word.
Our copywriters are trained to understand how keyword density affects the search engines and will ensure that your keywords are inserted in to any articles we produce.
For Further details about our SEO copywriting service contact ictinsite on 0845 053 3111, fill in our contact form or email us at info@ictinsite.com
Researched Articles
Our content writers will work to your brief, or help you develop a brief and then do research to produce a professional article which would be interesting to an expert in the field. Do to the nature of the work and the time involved we have an hourly rate applicable to research time, and an excellent low-cost rate for an article. This service costs:
• £25 per hour for research
• £10 per page
For Further details about our Article Research and writing service contact ictinsite on 0845 053 3111, fill in our contact form or email us at info@ictinsite.com.
Sales-driven articles
Do you have a new product you want the world to know about? Or do you have a service offering that everyone would want to hear? Well trust ictinsite to help you to get your message across. We can produce sales orientated articles that are relevant, eye-catching and get your message across. Its all to easy to get bogged down in ‘buzz-words’, so we make sure we use proven techniques that show the best your business has to offer. We will work to a strict brief that will help you advertise a product, service or an even an idea for the low cost of £35 for a 400-550 word article.
For Further details about our sales driven article writing service contact ictinsite on 0845 053 3111, fill in our contact form or email us at info@ictinsite.com.
Press Release
Have an announcement to make, but just can’t find the right words to say it? Well let us do the hard work for you. We are experts at producing well balanced and thoughtful press releases that get your message across.
Whether it’s that new merger, a new website or whether your best employee’s just had a promotion we can help boost your company’s profile with a well written press release. We can produce a press release to your specifications for the amazing price of just £75.
For Further details about our press release writing service contact ictinsite on 0845 053 3111, fill in our contact form or email us at info@ictinsite.com.
Copy Editing
If you are not the best writer in the world but have great ideas, then we can help you present them with our copy editing service. Our team of writer can take your article and give it a serious makeover that will ensure your readers are happy.
We know that the pressure an be one to produce a large amount of articles for your web site each day, so let us take the pressure off and help. We can review and edit an article at just £0.03 per word, so for a 500 word article that’s just £15.
For Further details about our copy-editing service contact ictinsite on 0845 053 3111, fill in our contact form or email us at info@ictinsite.com.
What makes a good copywriter?
What makes a good copywriter is a question that can be answered by many but understood by few. For many years there have been copywriters who have made a difference to the company they work for by crafting unique press releases that sums up the businesses success, or by managing and presenting content on a high traffic website.
When something in the world happens, for example, the prime minister falls down a well and is trapped then the worlds media jump on the story with vigour, each telling it in the writer own unique style. A good copy writer is someone who can take a story and mould it in to something someone has never read before, even if they have already heard the story.
So how do you find a talent copywriter, and what are the skills that they should possess? This is the ictinsite guide to finding a professional copywriting service.
1. Passion for Writing
Something you definitely need to find is someone who has a passion for the written word. A great copywriter must enjoy writing, reading and analysing the structure of words, and have a creative mind that can adapt easily to the demands of a client. A great copywriter will be confident in their abilities and should be able to express that confidence through the words themselves.
2. Knowledge
A great copywriter must be able to write to clients specifications. If the client wants an article written describing a specific animal, they do not want to see an article about cars. The copywriter must be able to expand their knowledge base when required if research is involved then a professional copywriter will research the subject. The client has to be able to place trust in the copywriter’s skill with the English language.
3. Think Visually
All copywriters need to be able to think visually. This does not always apply to the position on a web page, but rather the format that sells the article in the best way. If the article is brilliantly scripted, but the layout is poor then the article will not have the same impact. Images headings and other font decorations will all have an impact on the reader so a good copywriter will take all this in to account.
4. Call to Action
Generally you have an article for a reason, be it to sell a product, or to make people aware of a service, this is called “The Call to Action”. What this means is that the article must contain something that instructs the reader what to do next. This can b something as simple as a “Buy Now” button somewhere on the article, or could have a link to a contact form allowing you to establish leads.
5. Keep it interesting
Take a look at a number of pages on the internet. The majority of them are very boring – standard articles pushed out because of a “needs must” attitude to content. Many of the large news corporations try to keep there articles interesting by using other forms of media, such as images and video to make the story more grabbing. Good headlines will help, but more important is that the content itself is exciting enough to warrant a call to action.
6. Experience
This is one of the hardest things to find in copywriting services. ictinsite have an experienced team of writers who are employed solely to write daily content for multiple websites. We have worked with various clients to ensure their content is top notch. Our writers currently write content for a range of niche websites with subject matter including, technology, Linux, health, gaming, fashion, celebrity, sport, small business news and financial news, amongst others.
7. Reliability
If you have a website that requires daily content, then an efficient copywriting service is what you need to ensure your websites visitors get to read fresh and interesting content each day. You can rely on ictinsite to provide your content when you need it and at a great price. When we take on a job we will establish a deadline with you and we will get your article sent to you as a Microsoft word .doc file.
ictinsite have a team of copywriters that understand how to get the best out of your articles. Our writers are passionate about writing and understand the mechanics of article format and how it should appear on a web page.
For Further details about our copywriting service contact ictinsite on 0845 053 3111, fill in our contact form or email us at info@ictinsite.com.
The difference between Good Copy and Great Copy
What makes Great Copy? It’s actually very simple. Great copy generates far more actions. Many copywriters tend to over complicate their articles in an effort to make them more appealing, but in actual fact they end up alienating too many people with excessive word use.
The real key is gently nudging people in the right direction, which requires a variety of different things to encourage readers to act on a call to action.
Relevance to Reader
Why should someone read your article? What is it that makes it special? These are questions that you need to consider when you are writing your article. Will the reader benefit from reading your article, and if so in what way?
Let’s take the example of a new product. Say your website is selling a new television. You need to give the details of the new television that will sway the reader in to considering a purchase.
You have to breakdown the key points of the television. You could go into depth about the screen size, the resolution, whether it’s HD, and many other features. You could start off with telling the customer the basic new features, then go into more depth, then at the end you could compare the product to something else.
You could take the approach of reviewing the new television against its previous model, or a rival brand, this gives the consumer something interesting to read, and gives them an idea of the worth of the new television.
Ultimately you want the customer to see that this new television is what thy need in their life. You should tell them how it will make their life better: “imagine watching movies on this 50” screen” and so forth. This gets the reader imagining the fun they could have with the product and could encourage them to purchase it. This is when a clear cal to action comes in to play. If you have the price and a “Buy Now” button next to the article you can encourage a sale.
The article pulls them in, and your call to action makes you the money.
Tell a Story
Good copy will give you the facts, which is adequate but great copy will give you the facts and other relevant information. Think of it like a car salesman: He may say this car has four wheels, is red and drives fast. Those are three great facts, but they aren’t particularly exciting to the customer. The customer wants to hear all the interesting stuff that makes this car seem like the best vehicle in the world. Exactly how fast does it go, what horsepower does it have, what size of engine has it got, is if petrol or diesel?
Copy writing is much of the same. A great copy writer should be able to thread all of the aspects of a story together to make it an overall compelling message to the reader. The facts should be presented, but they need some other information to back them up. For example if you were writing about the car the salesman was talking about then you could say, “This car can reach 120mph with its 220 horse power engine, the fact that it is red just makes it seem even faster.” The facts have been put across and the reader was told them in an interesting way.
Relating your story to the reader has always been important. Film and television have always conveyed emotions across to the viewer that gets them involved in the story. It’s fair to say that a 500 word article may not offer the same emotion as a carefully planned movie, but you can stir a feeling in a reader that will make them act. Look at a charity for example they often use heartbreaking stories to make people give them money to make someone’s life better.
For Further details about our copywriting service contact ictinsite on 0845 053 3111, fill in our contact form or email us at info@ictinsite.com.
