Are You Ready for Internet Marketing?

Are you ready to make money online? It’s a decision that really needs to be made. If you look at the state of the economy, one place that continues to make money is the internet, and it won’t be long until high street stores have to rely on their online presence to ensure their survival.

The internet allows your business to not only have international exposure, but to give your business a voice on the web. Before they only way your customers could find out about new products was through papers, magazines and (budget permitting) television, but the internet is a landscape that has a massive amount of traffic that is just waiting to be told what to look at, buy and do next.

At ictinsite we are experts in internet marketing. Our years of experience have found proven methods of giving your business maximum exposure for minimum cost. We are experts at driving targeted visitors to website and then structuring the websites to ensure that the maximum number of visitors transact with the site - either by buying a product or by leaving their details.

If you were to ask anyone about the reasons for the success of their online business, you would be told that it was down to internet marketing. It’s all well and goodl having a well designed website, but if you have too few visitors you can’t be expected to make very much money. After talking to one of ictinsite’s expert internet marketing advisors, you will fully understand the importance of internet marketing, but here’s our rough guide to improving your sales through web marketing:

1. A good website

A well designed and balanced website is the first step in good internet marketing. If you imagine a restaurant looks this is easy to understand. Imagine you are looking for a place to have a meal. You have money to spend, and all you want is a nice place to go where you can site comfortably, have great service and an enjoyable meal. You know that a particular restaurant is good because you have read reviews of it, and have seen nice promotional material around. You decide to go there but when you arrive the wall paper is hanging off the walls, the service is sloppy and the food is sub-par. You wouldn’t be very happy, right? You certainly wouldn’t recommend the place, and definitely wouldn’t return again.

Now imagine the same of your website. Its one thing having fancy promotional material, but if your site looks bad, functions incorrectly and is generally not very appealing, then you have a serious problem. You have to ensure the structure of your website is sound, and that the navigation is simple enough to understand - You always have to bear in mind that not all users are web experts.

At ictinsite, we have an expert web design team that can design a suitable website to your specifications that will ensure that your customers will want to browse your pages, buy your products and return again at a later date. Call us on 0845 053 3111, fill out our contact us form or email us at sales@ictinsite.com.

2. The Message

So you have your beautiful and fully functioning website from ictinsite, now what? Well now you need to make sure the message you give out is simple to understand, yet highly motivating toward the service or product on offer. If you are trying to encourage sales, or perhaps sales leads, then you need to make sure your message tells the user what they need to do next.

For example, if you want to have a user browsing your site pick up the phone and dial 08450 533 111 or fill out our contact form, then it’s as simple as that – it’s a Call to Action.

Your message can be anything from “Buy this now” to “Sale Now On”, but it needs to be relevant to your site and most importantly your customers. The call to action must lead to the product or service too. There would be o point putting a sale sign up at the front of a shop, for example, if all your sale products are at the back of the store. You should instruct your customers to do everything on your site. There is no sales assistant online so you need to have your website do the talking by pointing your customer to the latest offers and deals, and even to the checkout.

3. Competitive Offerings

It’s easy to say, “Mines is better than yours”, but that’s not helpful to customers. They need to know everything about the product; why is it better, what does it do, how will it benefit me, how much is it, do other people like it, etc…

You should make sure that you explain your products and services fully to the customer. If you are selling camcorders online, then users will want to know the technical specifications such as; zoom length, hard disk size, mega pixels, etc so you need to go in to all of this detail. A bit of planning will go a long way - You should know your products inside and out so that you can deal with any queries that come your way, and offer advice on repairing, returning and anything else that is relevant to the product.

You should always consider things like related products. If someone, for example, buys a plant pot from a garden centre, they may well need seeds, gardening gloves and a pruning blade. It’s up to you to ensure your products are easy to see from the customer’s point of view. You need to constantly remind customers that they can get the best deals in your online shop and there really is no need to go to any other online shop. You also have to give customers a reason to return again it may be a special offer that returning customers can take advantage of.

4. Maximising Conversions

So you have a great looking website, a great sales message and have competitive offerings but you still can't convert visitors to sales? Then you need help from ictinsite’s internet marketing team.

We have a range of options available to you including; Pay per Click campaign management, Search Engine Optimisation (SEO), e-shot marketing, online advertising and offline promotion.

Call us on 0845 053 3111, fill out our contact us form or email us at sales@ictinsite.com

Making money from your website

Making money online can be a challenge, but you can get a head start with a comprehensive internet marketing strategy from ictinsite.

If you have a product to sell, then it is all about marketing that product the right way, to the right people, for the right price. You can make money solely from the traffic generated by your website, but you need to have a well designed site that has the right call to action, the right products or services at the right prices and importantly the right number of visitors to your site who are looking for your products and services. No mean feat, but at ictinsite we can help.

To ensure you make money from the internet there are a number of things you need to take into consideration, or do. Many web site owners struggle to make anything because they have not implemented a sound internet marketing strategy, but luckily for you ictinsite are experienced in internet marketing, and know what it takes to make a successful online business.

Hard work pays off

This statement is very true. You need to put the hours in to make a real difference to the amount of money your website generates. Many big websites, although they make a lot of money have a hardworking team to ensure that their business continues to provide the best information, is innovative, and stays ahead of the competition.

Know your products

A key to a successful online business is to ensure you know your products or services inside, out, front to back. If you don’t know what you sell, how can you sell it? ictinsite are experts at compelling web design that showcases your products or services, we also have a team of content writers who are able to write compelling keyword rich content to describe your product or service. With ictinsite you will ensure your internet business succeeds.

You have to want it

If you want to succeed, with a little elbow grease you can make your web site a success. You need to love what you do, and the products you sell. There is no point having a website about football, if you can't stand football. Your website is not a shortcut to fame and fortune but with our Internet Marketing Strategies, we can set you on the right path. To speak to an advisor contact us on 08450 533 111, fill out our contact form or email sales@ictinsite.com

Unique Content

Its great when you read a story in the newspaper. You know it’s just been written the night before, and you know that it’s new, fresh and interesting. The same needs to be done with your websites content. You need to stand out from the crowd – you may have a technology website, with a lot of effort, you could be running the best technology website on the internet. A major factor is that you need to make sure your content is unique and compelling. Its great to write unique content, but if its not very useful, then no-one will want to read it. If you can write articles that relate to your target audience, then you should have no problem retaining them, and ultimately generating sales. If you struggle to write content, or just don’t have the time, ictinsite can provide content writing services at very reasonable rates.

Adding your content can be done in two ways these days: traditional HTML editing, which is manual and can be extremely daunting/time consuming or by using a content management system. These systems allow you to enter text in the same, or similar way to using a standard office word processing package, and make it easy for even the most computer illiterate user to add information.

On of the best tips we can give is to avoid diving headlong in to a particularly dense subject field. There are a literally billions of web pages out there, so why be the same as everyone else? If you can create a niche web site on a subject that you are passionate about then you will succeed. Our web design packages are a great way to get your voice, product or service online, and our advisors can talk you through the best options available to you on 01845 053 3111 or you can email sales@ictinsite.com for more information.

Internet Marketing from ictinsite

At ictinsite we understand the importance of internet marketing and have a number of options available to you and your business.

1. Pay per Click (PPC) Campaign Management

Google Adwords is one of the best ways of reaching a targeted audience, but it’s also a daunting area of your unsure of what you are doing, which can cause costly mistakes.

ictinsite are trained in Google Adwords to provide our Pay Per Click campaign management service. We will analyse your budget and figure out the best way for you to reach the largest amount of paying customers.

Our service includes;

• Develop eye catching and relevant adverts

• Identify and implement optimal key words

• Develop a bidding strategy

• Design a range of ads

• Set up ad groups

• Develop winning landing pages

To speak to one of our PPC campaign managers call ictinsite on 0845 053 3111, fill out our contact us form or email us at sales@ictinsite.com

2. Search Engine Optimisation (SEO)

So you have a great looking website but don’t get much traffic, any webmaster can see that is a pretty major problem. Search Engine Optimisation is a the method of improving a websites ranking in the search engines in relation to a number of relevant keywords and key phrases.

For example if you sell t-shirts online, ideally you would want to be number one for the keyword T-shirts however realistically that would be extremely competitive, so at ictinsite we find a way to make sure you get a massive improvement in web traffic through something known as long-tail keywords.

But that’s not all we offer, we can also provide competitor analysis, that will give you an idea of your closest competitors online marketing strategy, Directory submissions to the best high traffic directories, and a link building service, among other things. Please view our range of options below:

• keyword analysis- From only £199

• Competitor analysis - From only £199

• Directory Submissions

• Ongoing SEO

• Content update service - daily, weekly or monthly packages available

• Monthly rankings tracking

• Link Building service

To speak to one of our SEO experts call ictinsite on 0845 053 3111, fill out our contact us form or email us at sales@ictinsite.com

3. E-Shot Marketing

E-Shot marketing is a great way to send a direct message to potential clients. It’s all about generating leads, which will ultimately introduce you to new contacts.

We can buy lists of contacts on your behalf, or you could use your own list of contacts. Our designers will work with you to ensure your E-shot looks great while our marketing team will ensure the right message appears on the mail-out.

To speak to one of our e-shot marketers call ictinsite on 0845 053 3111, fill out our contact us form or email us at sales@ictinsite.com

4. Online advertising

Everywhere you look on the internet there are a range of companies advertising their products or services. Does it work? Well they wouldn’t do it if it didn’t.

At ictinsite we can provide a number of suitable options for online advertising. Ranging from one-off banner advertisements, to viral campaigns, choose ictinsite to take your business to the next level.

Speak to our marketing department on 0845 053 3111, fill out our contact us form or email us at sales@ictinsite.com