Directing Traffic on your Site

It is only natural that your site will have some pages that are less popular than others, no matter what it deals with. Here are a couple of commonly used techniques to try to ensure that visitors to your site visit all your web pages. After all, you have spent time putting them together, you want them to be read.

1.Stock Rotating
We use it in retail, why can’t we also use it on our websites? All it involves is moving information that is accessed infrequently to somewhere where people are more likely to notice it.

Content sites can control traffic flow ad direct people to less popular pages. You may have listed your pages alphabetically or by popularity, or by another means. All you need to do is take a couple of your less popular pages and push them up to the top of the list, pushing the rest down a space. You may want to test this out and see if it work and the best way in which to rotate your pages, but it should mean that understudied pages will get more traffic.

This may cause some of your more popular pages to get slightly less traffic, but overall, it should generally increase the traffic throughout the whole your site.

2.Cut across site architecture
You will design the architecture of your site in a way that makes the most sense to you, another natural response. However, you must bear in mind that what seems like the most logical progression to you, may not be the same for other people.

The best way to figure out if the people who visit your sites logic and yours match is to track visitor click paths.

If you find that your layout is not as suitable to the visitors to your site as you originally thought it would be, one of the solutions is to create sub-Home pages in order to cut across the current structure.

If, for example you had produced a site on Science books, to name a dull example that is relevant to me as a science student! You may have previously ordered your books alphabetically, but you may want to try a sub-Home page for ‘Biology’ books, another sub-Home page for ‘Chemistry’ books, another for ‘Physics’ books et cetera.
This would make it easier for people searching for books a specific subject area to find what they are looking for.