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Colour Co-ordination
If you were decorating your house, you wouldn’t pick colours that clashed, or you couldn’t stand to look at everyday because they hurt your eyes, or you could barely distinguish from each other. The same should be true for your website.
You need to learn which colours go together harmoniously, which colours are going to leave your visitors squinting at the screen trying to make out the text, and which ones are going to make them run for cover while simultaneously trying to click the window close button on your site because the colours are so bright they are burning their eyes!
A LITTLE HISTORY
The whole idea of the colour wheel is that it is based on the basic colour theory. It was first put together by Sir Isaac Newton in 1666 in order to be able to see easily which colours go together well and which clash.
PRIMARY COLOURS
The primary colours are red, yellow and blue. They are called so because they cannot be formed by mixing together any combinations of other colours, rather, other colours are derived from these colours. So these are the colours web pages are most often based around.
SECONDARY COLOURS
These are orange, green and purple and are made by combining two of the primary colours. So, red and yellow form orange, yellow and blue form green, and blue and red form purple. Hence, these colours also tend to be used together quite often on websites.
TERTIARY COLOURS
These are a combination of secondary colours, and include yellow-orange, red-purple and blue-green.
ANALOGOUS COLOURS
These colours sit next to each other on the colour wheel. So things like green, yellow-green, and yellow; or red, red-orange and orange etc. If you mess around with the saturation and hues of analogous colours, you can get some really nice combinations that work well together.
COMPLIMENTARY COLOURS
Complimentary colours sit opposite each other on a colour wheel, such as red and green, or blue and orange. You can use these colours to create some very vivid, bright, contrasting websites. It is likely that you will use these colours and have the background of your website in the darker of the two colours, and text in the lighter colour, so that the text stands out and can be read by your visitor.
COLOUR TRIADS
As the name suggests, this is three colours taken from the colour circle. They are chosen by placing an equilateral triangle on the colour wheel and using the three colours at the points of the triangle. The most commonly used colour triad is the primary colours – red, yellow and blue. But others are used quite often too, including green, purple and orange; and yellow-orange, blue-green, and red-purple.
If you put all this together, you should be able to select easily the right colours to use on your website that will make it look attractive to your visitor, and not send them screaming around their homes or offices screaming that their eyes burn and they can’t see anything! (OK, so that may be a slight exaggeration!)
Call our friendly team on 08450 533111 to discuss your particular requirements. E-mail info@ictinsite.com
ictinsite is a trading name of ICT (NW) Limited, company reg no:- 4364717, Registered office:- ICT House, Rough Hey Road, Grimsargh, Preston, Lancashire, PR2 5AR
